It’s the mining that people don’t want in their backyard because of the inherent environmental devastation. Especially considering the low density at which they occur. And the radioactive pollution!
Also, the same old chemical seperation process used with other minerals also works with the rare earth ones. If you’re talking about that being a challenge, it’s not even rare earth specific. So why market it as such!
Furthermore, in what world is mining a start-up friendly industry? Wouldn’t this naturally be done by the giant mining conglomerates that, in fact, are doing so right now?