I'm in UE. Given most products on Amazon are Chinese products rebranded and imported by UE resellers, it only make sense to shop there today because of tariffs the UE put on Aliexpress etc. which are not useful for users but only for Amazon.

I really don't feel bad for resellers which have some margin on something you can get directly from the source with Aliexpress and other over border stores. It's a good thing their margin is shrinking. This way of doing business doesn't make sense anymore.

I feel bad for us as consumers and those few companies really innovating on products.