Hmm. I would have appreciated more depth and details, but it did cover requirements to look good and maintain identity across print, screen, merchandise, etc.
Which makes sense but that alone sent me spinning. Not easy.
Which makes sense but that alone sent me spinning. Not easy.
1. Totally ok if it doesn’t look good.
2. Identity is not important. It’s fine if it looks totally generic
3. I don’t care about print/screen/merchandise so it can look terrible in that medium
In general, people want things that look distinctive and work for digital and physical media.
But how many brands are really, honestly, displayed at that variety of sizes, in that variety of media, across language barriers and purposes. Some, sure. Not many.