Cool marketing gimmick. The suction is cool though, let’s see how it will do on the track. Basically your own Brabham BT46, very cool
Not that I'd ever spend that much money on a car or need this at all, but for people who buy luxury vehicles I can see it. Definitely something we've never had in car history.
And mass is one of the top engineering concerns for these types of performance vehicles, even those which do not need to fight gravity.