Yesterday I was re-using some shaders I had written a long time ago, and here's what I used to do multiline strings before the glorious backtick arrived on the scene...
(function () {/*
my awesome shader code
*/}).toString().match(/[^]*\/\*([^]*)\*\/\}$/)[1]
... I can't call it sexy, but I also can't deny I felt a mixture of fear and arousal when I saw that.