Another in depth article could then even analyze CPUs and how they themselves differ from that reference contact patch, and their own thermal resistance from each core to their surface.
And yeah, I know this is more work. The point is that doing the work allows the results to be used and compared across articles, even when some things are subtly different (eg contact patch). The problem is we're missing a strong incentive for these things to be objectively comparable, rather than having to read article after article and getting tripped up in the details.