Apples largest competitive advantage has always been and always will be - trust combined with epic marketing to make the vast majority of people aware of it.
Trust of quality, privacy w.r.t data etc.
I’m sorry but I’ve seen so many bad takes re. Apple over the years. Many of you think you are so smart on topics outside of your domain - but you’re not.
They spent decades learning to eliminate a 1000 headaches for themselves, and many for their customers, by accumulating vertical integration:
The co-design of their own comms, processors, devices and OS variants. Their own integrated supply chain and sales channels.
The better the results, the more invisible or clock-like their delivery.
Very easy to overlook. But nobody can match them on their terms.
(Nintendo also applied a unique set of internal advantages to generations of successful devices: vertically integrating humble components, highly scoped software, a strong theory of fun, and deep branding with novel polished interfaces.)
Apple is the only company that actually listened to Alan Kay when he said if you care about software, build hardware.
They are the last company that’s vertical from the 1980s. Unfortunately, all the other companies (SGI, Sun, Digital etc..) died in the face of the Wintel colossus.
Marketing is irrelevant. If you don’t have something to sell that is actually any good see the Microsoft Surface fiasco and its lack of an impact in the marketplace.
Lmao
> Many of you think you are so smart on topics outside of your domain
Turn the mirror around