Having lived through the MP3 era and experienced the many years/decades? that it took for experts across fields to come together and figure out LAME and the bag of parameters that ultimately made it better than most audio formats around it, I would lean towards waiting this one out, and not take any announcement of a "winner" as gospel. We've yet to see the codecs mature and refine for some time.

I also remember the big claims about WebP's superiority, which ended-up in practice, at equivalent file-size, mostly trading away some of the JPEG artifacts that we all know for some unusual new ones.

I don't think there's a large-enough margin in this space that a new format could chew into to make the general public care: image compression seems like a solved problem overall. The second best thing is to come-up with a format that can make the content producers not have to care either, i.e. be the best in class or close-enough in a variety of use-cases (lossy, lossless, fast, animated, hdr, progressive, …). My naive impression was that jxl is mostly interesting in that regard.