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I wouldn't exactly call it a demo.. more of a marketing stunt, albeit a very impressive one from an engineering POV.

I wonder what the point of this was? Seems likely related to anticipated purchase of Tesla by SpaceX. Maybe meant to (irrationally) justify a high offer price for Tesla?

Can't say I'm a fan of the styling of the car - I guess it'd look at home parked beside a Cybertruck, but something like the Porsche Mission S is way sexier.

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Distinguishing “demo” from “marketing stunt” here feels like a distinction without a difference and smells like motivated reasoning.

I'd take "demo" to mean "product demo", and there is not going to be any product that drives vertically or upside down, nor does aerial flips - i.e. any of the stuff that was "demonstrated".

You seem triggered by the choice of wording. Do you think the upside down rocket car doing aerial flips deserves a more product-ish name like "concept car"? I don't.

> wonder what the point of this was?

Car manufacturers have been doing pointless things for over a century [1], with no plan to even try to make them available to the public. Why is this getting so much heat?

[1] https://en.wikipedia.org/wiki/Concept_car

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