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The internet was inherently decentralized. This is inherently centralizing. The direction of travel is opposite.

> the internet often aren't doing business anymore.

A lot of pre-Internet businesses are still here with us, and online. The one thing the survivors did not do was hitch their wagons on a predator designed in a lab to devour them - to use mixed metaphors. Barnes & Noble didn't board up their brick-and-mortar stores to replace them with an Amazon storefront - they figured out how to use the Internet without handing over the family jewels.

Their family jewels got stolen anyway. They're a shell of their former self.

Then "just not cheer" should be acceptable.