Government surveillance is much worse than corporate surveillance but European countries are only interested in restricting the latter, and only when it doesn't get involved with preventing the former.
AmazonUK now requires ID and a selfie for "bladed items": https://discuss.privacyguides.net/t/amazon-uk-now-requires-p...
The UK is ranked as one of the least free countries for digital freedom: https://eylenburg.github.io/countries.htm. Worse than India, Brazil, and Vietnam.