Because words carry weight based on who says them. Which is based on power/privileged. The president making an announcement about MedBeds would cause a much bigger conversation than a crackpot conspiracy group on Facebook. And that's sadly not belittling the FB group (give who I've seen fall for it), that's demonstrating how much more authority the president's words have.
>but a word alone can't harm anyone.
In the same way a pebble can't harm you, but it can be holding back a rockslide that can cause mass damage.