It isn't trivially obvious, no, but the "k" sound is a fricative (EDIT: oops, nope, plosive - see response to this comment), i.e. the tongue rapidly moves close to the palate and then away, creating turbulence, and sounds with a sharp peak and amplitude. I.e. the waveform of a "k" or "kiki" sound looks more spiky. The opposite is the case for the "bouba" sound.

It is a bit mysterious why animals would all map e.g. sharp auditory waveforms to sharper / spiky lines (kiki figure), and then smoother sounds to smoother lineforms (bouba figure), but, reasonably, these senses evolved together and used far more shared underlying processing machinery than they do presently. After all, both light and sound reach us in waves and both carry energy.

Some primitive mush-blob perhaps just started processing all incoming energy waves together, differentiating e.g. smoother vs. more staccatto waves before making the distinction between e.g. sound vs. light. Or I dunno, but IMO it makes more sense when you consider evolution, and don't just look at processing now in isolation from the likely development of these senses.