Until people start defecting against you.

In short, reputation matters.

Well, yeah? I mean, that's just how society works. But there are limits. You can't "win' by screaming about ticket refunds. You have to do it by selling your particular form of cheating as "business savvy" or "political genius" and getting people to follow your tribe or fund your startup.

But yeah, basically. We're ruled by the Altmans and Trumps. It sucks but it's not new. What's new is that LLMs turn out to be even more shameless and no one seems to know how to instill even a reasonable amount of shame. That makes them probably a poor fit for demagogue autocrats (which is a good thing!) but means "LLM cheating" is going to be a serious problem to be solved before we'll trust them with anything meaningful.