If you ask AI to build product "A" it will say ok and build it for you.
If you then ask it to build product "B" which is in a similar domain, but total polar opposite of "A", it will also build it for you.
So ultimately you have to decide what you want it to do for you, what to build, how to build it, what not to build, etc...
Different people attempting to build the same product with AI will still produce wildly different products. In that sense, competition and differentiation will never go away.