Forgive the anthropomorphizing, it was necessary - "terms" has double meaning there, and each of us can understand that without an ontology - because we can access nuance. I can read schema, structure, and shape, and understand; but only one of those triggered some readers.
Anyway, the machines will choose terms which are most well-represented in the training data. This will normalize communication by chopping off the top-end where nuance lies. This is token-efficient.
Ontologies, in their implementation in the Linked Data ecosystem, do offer the ability to relate one understanding-system to another, but this is not token-efficient. I would love to see each domain, each business even, define their view of the world in the most expressive and culture matching owl representation, but I don't see it happening. "Shape" it is.