Or more charitably to the consumers: "Having all EVs priced as luxury vehicles is stupid." Fortunately, non-American manufacturers are doing something about this, while Americans continue to dream about an electric Ford Maverick.
The real "problem" is that price-conscious buyers will be buying used, and then you need EVs to be a larger percentage of new cars for a few years before they're a larger percentage of used cars.
There are also other electric cars for under $30k.