We underestimate how much can change in 10 years, is all I can say. Maybe it’s fantasy land, I guess I am just currently living in a fantasy land because that’s my primary use case and it’s pretty effective now.

That could change but it could also get better. Meta announced today that shopping is the top use case for Muse, for items over $200 (more than anticipated). There is a ton of money for retailers who can make their numbers just by being a great agent experience. This honestly could become the primary UX to buy things online, just because current margins require user hostile behavior doesn’t mean they always will.

Have some optimism, it helps activate and create a better future rather than ceding it to the megacorps.