Token-maxxing is dead, OpenRouter's token usage plateaus
openrouter.ai
openrouter.ai
- It only tracks companies that have decided to use OpenRouter to help them switch models - which biases towards companies that like open weights. Anyone using OpenAI or Anthropic directly is much less likely to be represented.
- OpenRouter don't share the number of unique users represented in those numbers. I worry a lot about whales - are there a few giant users of OpenRouter who, if they change their preferred model, instantly affect the global leaderboards?
In this case I suspect the numbers are affected by the release of Claude Haiku 5.5 and GPT-6 Luna - both excellent inexpensive models, which may well take market share from some of the models that OpenRouter is serving. OpenAI and Anthropic have the most mature client support so I expect it's more likely people will switch away from OpenRouter if those are their daily drivers.
Happy to be convinced otherwise if anyone has useful data that I've missed.
Regarding regular people being ambivalent or hostile, I feel like that's pretty obvious, at least in the western world. Across all social media, outside of tech-chambers, the anti-ai sentiment is very loud. Nearly everyone posses a misplaced hatred for data centers, and this both fuels and is fueled by ai-hate. There's massive backlash from gamers and inevitable walk-backs whenever a video game company proposes using ai for anything.
There is a dwindling subset that are still very excited for it, but the the majority it either became a boring tool. A growing minority harbors some resentment for it as it made the acting of worse less tolerable.
I'm not kidding when I say that if anything comes out which substantially improves Hermes token efficiency,or causes a large number of Hermes installations to fail or stop being used (like a major security vulnerability), Openrouter and some of their providers will be in trouble.
Nonetheless, the AI market is supposed to be a rising tide that lifts all ships. That’s where the pricing is - indefinite perfection. If we’ve suddenly moved to a world of zero-sum competition, that’s significant.
Or more people are using harnesses that do what openrouter does so they don't need it anymore?
Or they are using other GPU providers directly to run their open source models?
I don't think this data is conclusive. It's a very unique subset who are using openrouter.
Anthropic’s revenue growth has leveled off, too. Not the exponential hockey stick that was predicted.
Again, two data points do not make a full story but if you're an AI bull this is not what you want to see.
You may be thinking about their 2025 numbers, which have been widely commented on recently, often in a way that failed to separate them from 2026.
This is the same company that claims -among so many other things- that:
* 100% of its employees believe that the over-arching project they're working on is likely to kill all humans either by the end of the decade, or in ten years
* not only is it completely incapable of working on said project safely, it is impossible for the company to stop working on said project unless they get special laws and regulations made just for them (the implication here being that they play a very large role in creating said laws and regulations, given that they're the SMEs and all)
* that their super-duper LLM-based vulnerability scanner was so powerful that access to it absolutely had to be tightly controlled lest The Bad Guys use its awesome power to pwn every bit of software on earth [0]
I don't trust their claims. If we still had a well-functioning investigative press, I expect we'd see the majority of the big claims coming from the Major LLM Manufacturers pretty quickly either exploded or substantially revised into much smaller claims.
[0] ...that this pretty neatly feeds into their long-running narrative of Imminent And Extreme Danger is just a coincidence, honest!
Lying to your investors is fraud.
Their actual claims were demonstrably true. Just look at how the rate of CVEs has gone up. Or, alternatively, look at what can be done now with the open weights models that are only a few months behind the SOTA models.
> * not only is it completely incapable of working on said project safely, it is impossible for the company to stop working on said project unless they get special laws and regulations made just for them (the implication here being that they play a very large role in creating said laws and regulations, given that they're the SMEs and all)
Even if you think this is all BS/regulatory capture: https://en.wikipedia.org/wiki/Prisoner's_dilemma
The way around everyone defecting in the prisoner's dilemma is to have enforcers.
no they didn't. What they said was "positive adjusted operating income". The most important word there is "adjusted", ie. they are not profitable if you include all costs
They don't seem to do this by accident, and the only reason I see would be to deceive investors or potential investors.
The other part is how big the debt load is downstream. Anthropic is one of the revenue engines that has to feed the rest of the supply chain, clouds, SPVs, semiconductors, etc. They have to be pulling very large numbers to justify everyone else's finances.
I think the growth is real and tremendous and that's probably more important than this blip in revenue growth. But things tend to look peachy until they're not and so everyone is on watch for cracks in the foundation.
The CEOs of both Broadcom [0] and Intel [1] publicly noting that the various LLM companies are going to have a difficult time paying for the things they need to pay for and Oracle [2] continuing to prohibit LLM-generated code in OpenJDK due to both copyright and licensing concerns [3] are also not terrific signs.
[0] <https://www.reuters.com/world/asia-pacific/broadcom-ceo-says...>
[1] <https://www.inc.com/moses-jeanfrancois/intel-and-broadcom-ce...>
[2] ...that is, the "law firm with a great big sales department and a software development division tucked into a broom closet somewhere" company ;)...
I have several apps hooked to openrouter for workload processing. Mostly OCR and some inference and some RAG + prompt + output stages. It works great.
I literally just got a note from Anthropic that my Max200 now includes API credit. On receipt I ported over my busiest app stage from openrouter/gemini to haiku, with openrouter acting as an overflow. $200 saved. Boom.
I don't think this is bullish for Openrouter. It took claude 2 minutes to build a primary/secondary API callout for my workload. That's not a very deep moat.
I will still use openrouter to try new models and A/B test "current hotness" for my assorted tasks, but the spend from me is gonna drop, by, well, $200/mo or so.
Of course, benchmarks don’t tell you how much it will cost on your workload.
GLM 5.3 was more expensive than Haiku and Sonnet 5.5 on a workload I was testing recently despite being much cheaper on the price sheet.
While that is unquestionably going on, these models are legitimately innovative and stand on their own legs.
I can’t make the same assumption here because I can only see what’s on the left, but that in no way implies that the opposite assumption is any more warranted.
We are able to purchase similar level intelligence at much lower prices now. Even sonnet 5.5 is becoming an overkill for most of our agentic workload.
ps. our total token usage last 30 days is around 30B