Reality check: US is by far the cheapest market for new cars, because of insane volumes and competition. Europeans shell out for a Golf as much as Americans do for a (even if shitty) monster truck. And a much higher proportion of their incomes.
Furthermore, strict emission regulations and the influx of Chinese EVs have pushed the European auto industry into massive investments in electrification. Today, leaving Tesla, Korean, and Chinese automakers aside, the only legacy manufacturers with their entire structure transformed and dedicated platforms ready for the EV era are the Europeans: VW Group, BMW, Mercedes, Stellantis, and Renault.
That's the big problem for traditional American and Japanese automakers: they got comfortable relying on gas trucks and hybrids, respectively, and are falling way behind in the global race.
I grew up close to the US base Ederle in Italy. Plenty of the cars that the US folks that brought over were in rough conditions (scratches, dents, ...).
That makes the original statement even less accurate.
Look at latin america, asia, africa or oceania. Chinese cars everywhere, and not only electric, ICE market is also flooded with brands named after seemingly random letters like on those chinese electronics sold on amazon.