I've seen semi-hidden advertising for GLP-1 drugs in the form of "you wouldn't blame people for being sick, so don't blame them for being obese and start treating obesity like any other illness".
I don't know why this sits so wrong with me - the message itself is legit but it's clearly GLP-1 advertising (the campaign isn't hiding that it's run by one of the GLP-1 companies). Maybe because overt advertising would be illegal in the countries where I saw this?