It's dead obvious that companies like Apple and Google and Sony and John Deere lock their hardware down to protect their revenue streams - not to help the users in any way. And yet, they're peddling the lie of "security" - and have been getting away with it for decades.
Now that AI is there to give even an average user a leg up when it comes to things like "I don't want to see ads in my TV's menus, can you do something about it", the companies will see more and more reasons to implement more "security" to stop it. And modern "security" measures are hard to defeat with technical measures - so this has to be curbed with legal action instead.