LLMs are facing the same problem pre-google humans faced:
Is this information on this website true/high quality?
We need a google for LLMs!
Oh, but LLMs don't consume ads.
We need ads for LLMs!
Help.
Is this information on this website true/high quality?
We need a google for LLMs!
Oh, but LLMs don't consume ads.
We need ads for LLMs!
Help.
Google came and worked wonderfully for a year or two, until people learned to game page rank algorithm. Soon first google pages were just SEO spam and now half of the google is just spam, big corp websites, etc.
All of that precious stuff from small hobby websites about cool things to blogs that used to be wonderful read like https://www.joelonsoftware.com.
AI were not hurt that much by spam, I guess there were at least some curation done, the question is if this curation will work and for how long. It seems we are throwing the towel here as in case of search.
Backlink ranking was/is a reliable heuristic to answer that question across virtually all topics.
So I disagree that the "problem was not about quality."
Spam/scammers will always be in whatever landscape there is, and I agree part of what google does it keep them at bay.