You say this like it's easy and simple and we are simply not choosing to do so.
You say this like it's easy and simple and we are simply not choosing to do so.
Building a web-of-trust scheme that works might not be easy, but also it's not like we've been trying exceptionally hard lately either.
The broader issue is that users don't want to (and probably don't have the ability to) actually make any trust decisions; they much prefer to delegate all of the decisions on trustworthiness to somebody else. The PKI root CA system does have its flaws, but on the whole, I suspect that people like Mozilla are better stewards as to whether or not the person vouching for somebody else is trustworthy than the average or even the above-average user.
To your second point, that might be true in a world where the consequences of making a bad trust decision was some kind of hassle related to changing passwords or reporting your cards stolen. But we seem to be moving towards a world where it lands you in a detention facility or some other dire consequence. I think that sooner or later, users are going to realize that they want that control and will be willing to do the corresponding trust hygiene work. Besides, isn't making that kind of work easy the point of technology? We just need to do better re: making it usable rather than investing in systems we know to be unsafe.
Also, the interpersonal web of trust is IMHO quite clearly failing in the age of mass media, and not just recently.
I'm not sure that's really true. Human social organization has, until around 10,000 years ago, been centered on small groups of people where everyone literally knew each other. The ethnographic studies on non-state complex societies generally tends to show a lot of kinship-based networks that developed, and even in state societies that are facilitating long-distance trade, trade patterns and introduction into new areas is heavily reliant on membership of these kinship groups. State societies generally deemphasize these kinship groups, eventually doing away with them like in modern society, but the mechanisms for developing social trust are based on a very centralized development of the legal system--the government essentially enforces that people have to be trustworthy, or they face the wrath of government otherwise.
Essentially, in short, the idea that humans have regularly been trusting people based on asking their close compatriots who they can vouch for doesn't seem to accurately model how trust develops in societies for most of human history--you either have vouching based on direct observation (in small societies), vouching based on identity (larger non-state societies), or centralized authority vouching for people (state societies, including today).
That's not to say that we can dispense with these institutions, but they are not whence the trust comes, rather they're a sort of nucleation site around which the peer to peer trust we've been relying on for hundreds of thousands of years can coalesce. The institutional structures are an index of things that we may or may not trust, their utility is that the index lowers the information processing burden of doing so in either case.
The friend-or-foe decision started to become computationally burdensome as populations increased, and it has indeed failed to scale, but it's still in there doing its best, making it look like the centralized attempts are working because often they're aligned.
But when the people in charge decide that they no longer care to protect the people who they're in charge of, that alignment slips, and suddenly the most powerful organization on the planet can't win a war against pond scum.
The trust has always been peer to peer. We can find ways to improve it, so it works better for us, or we can continue the charade that it's replaceable with a central authority, to the peril of those who embrace the substitution.
Ultimately this is a synchronization problem. EMudhra has lost their standing in the web of trust we've been using all along, and because the path between them and the average user is so circuitous, third parties need to step in and revoke that trust in the centralized trust stores that we're using to approximate that web. If our technology better aligned with how our actual trust worked, those paths would be short, blast radii of this kind would be small, and the urgency of action could be assessed more accurately because the actors would be protecting themselves from risks they understand, rather than acting to protect users that they don't know and who don't know them.
I'm not sure I'm familiar with what moment this is referring to; can you elaborate?