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Without the problem to solve, there's nothing to build the idea on top of.

That's not true. You can build stuff based only on ideas for as long as you want to.

In other words. None is worth more than the other. They are both equally valuable.

Read the post more carefully. It doesn't say you shouldn't have ideas. It say you should start with an audience and then come up with ideas for that audience. It merely shifts emphasis from the ideas to the audience.

It shifts nothing the way I read it. You can't separate idea from audience.

The article doesn't actually say that ideas are bad, that's just the title. Not an uncommon phenomenon for blog posts I think.

It sounds like you didn't read much of the article.

I did read it that was what I took away from it.