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>Usage of the trademark is a claim to official content.

I think maybe this would have a lot more weight if he were selling this as a product, but he isn't

>It's to protect the consumer who doesn't read the fine-print.

I'm going to ask, protecting the consumer from what in this case?

> I'm going to ask, protecting the consumer from what in this case?

Just because you give your crap away for free does not mean that you can fool the consumer into thinking it is someone else's crap.

The protection of branding is to protect the consumer against being deceived. The item being free or not is irrelevant.