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Nobody browses the Steam store at random we all use filters and recommendations.

Not initially but after I gained experience with the store, yes. SEems like AI coders are going for the lowest common denominators (new users)

AI's largest share of any market is users who don't have domain expertise, though.

That is true thus the lowest common denominator.

I assumed the target market was Steam hoarders that buy games when they're cheap but never actually play them.

Those hoarders I rarely ever see IRL. I am thinking it's the vocal minority and influencers, twitchers saying they hoarded games but never played.

I am in multiple gaming community where they are heavy gamers. Rarely do I see them doing that.