You are buying it for the gas powered awd system. Which is like the only thing they did well. They have zero advantage or brand value in the EV realm
If they sold reliable PHEVs or even BEVs with 220mm+ ground clearance and some branding around torque and traction control, and they had any kind of advantage over Toyota in that niche, they'd probably do alright in the "I don't want a Land Cruiser BUT" market.
(Yeah, yeah, EJ head gaskets, just don't buy anything with an EJ series engine.)