But it is not clear if releasing the fix early would make the damage smaller or larger.
Having the patch probably makes creating an exploit easier. So the number of attacks would increase.
There is no way to coordinate the whole world on an earlier time. I would guess the number of people who have to patch their instances is in the hundreds of thousands.
Everybody who actively watches the topic already has the option to shut down their instances.
So ringing the bell and getting as many people as possible to shut down their webservers now and patch at 14:00 might be the best in terms of damage minimisation.
By the way, it is not enough to just "shutdown -h now" and then later restart and "apt update && apt upgrade". The moment the machine comes back, it can get hacked. So you should make sure the webserver does not start after the next boot. For Apache this would be something like "rm /etc/systemd/system/multi-user.target.wants/apache2.service" and then after patching recreate the symlink via something like "ln -s /lib/systemd/system/apache2.service /etc/systemd/system/multi-user.target.wants/apache2.service".