There are some goodish options for how we could secure communications with local network devices hosting simple configuration WebUIs, but the browser vendors have overwhelmingly demonstrated that they have no interest in any of them. So what you ship is HTTP, not even the self-signed certificate, that just gets scary messages.
(What the browser vendors seem to want, to be clear, is that your gadget reaches out securely to the Vendor Cloud^TM, and you similarly use your Google and Apple notarized smartphone to reach out to that same Cloud, so you can talk to the hardware sitting a meter away from you)