Ask yourself this; do you think Apple would rather give up their engineers, or their brand image? Only one of them is replaceable.
Ask yourself this; do you think Apple would rather give up their engineers, or their brand image? Only one of them is replaceable.
> Ask yourself this; do you think Apple would rather give up their engineers, or their brand image? Only one of them is replaceable.
What do you think the 'brand image' is? Is it a pretty design/image, or a cute ad campaign, is it just whatever the marketing/propaganda says? Or is it actual product quality, reliability, efficiency, etc. ? If apple gives up their engineers they have no more brand image at all, and no more products either.
"software is getting cheaper" - and easier to make, but it hasn't lifted all of the other constraints. Guess who's well positioned to understand what those constraints are and to work well in this new landscape? Answer: they didn't go to business school.