This type of capitalism is tiresome, but is not that what these companies sign up for when they sell their souls to the highest bidder with fingers crossed that those money-first buyers give an F about the heart and soul of the company and product?
Yeah, basically. I suppose as a business owner ideally one tries to walk a tight rope between the 'artistry' and 'fun' of aspects of the business and running it, vs. the cold brutal logic of capitalism, markets, demand, etc. It is interesting that biology is similar: you can as a being of emergent complexity choose to do so many interesting and artistic and fun and social things with your mind, but then you are embodied as trillions of cells, which will eventually succumb to the unfeeling cruelty of natural systems. That's reality it seems!