Growth Hacker: Product Marketing Manager
ibuildapp.com
iBuildApp is quickly changing the way businesses create mobile apps. We help companies to connect and engage customers to promote business, to keep customers updated and encourage their loyalty with rewards by enabling a number of key features including Mobile Commerce, Mobile Advertising Management, Social Networking Tools. iBuildApp is the established "do it yourself" platform to make iPhone/Android apps, with no coding required. The self service web platform provides easy way for any organization to create their own mobile (iPhone, iPad, Android, HTML5) applications and publishing materials.
With a network of 220,000 businesses and private users and growing, iBuildApp is in hyper growth mode and is funded by investors, has real revenue and counts many enterprise companies as its customers. We have a fast-paced and energetic team and a culture where collaboration is key. We have fun, genuinely like each other, and are passionate about what we do.
Responsibilities:
Achieving continual, measurable improvement in the conversion rate of our self-serve sign-up funnel. Define goals and objectives utilizing all media channels: mobile advertising, referral, display, search, affiliate, email and social media. Define and develop retention targets, conversion rates and conversion tracking models for mobile Collaborate with product management and marketing teams to market the iBuildApp mobile app builsing platform to new and existing customers Develop ways to attract customers through review of these trends, the competition and current and prospective mobile marketing channels
SKILL / EDUCATION REQUIREMENTS: Experience creating and optimizing new acquisition funnels Proficiency with web analytics and online tracking/reporting systems Proven analytical skills and quantitative mindset Excellent writing and verbal communication skills BA degree