I think the nasty truth is that a lot of people starting startups seeking VC-level funds are hoping for unicorn status, ego boosts, huge wealth. And not much else. Meanwhile a lot of everyday businesses are just ... existing, growing gradually, working hard for their customers. Somehow the VC model of startup became the norm. It's odd really. It's one of many methods of funding. But I guess it comes with a feeling of having 'made it' before uhh 'making it'.