This has made me think about what happens here in Germany: All the main TV channels start their big show of the night at 20:15 (but I guess due to competition for viewers sometimes a channel will start their show one or two minutes earlier). Then the main channels will often have ad breaks at the same time (I guess so they don't lose viewers zapping to other programs). This seems like a bad idea given Germany's push for green energy production, but I wonder how could the government or the energy producers persuade the TV companies to spread out their ad breaks?