I am working hard to manage my mental model when shopping now to try and minimize this affect knowing it exists. In a sense I've realized my mentality toward the world is less of "what brands are good?" and more of "how is this company trying to fuck me over?" and then moving from that mentality forward.
So when I'm out shopping I see brands that I've found advertised. I see brands I've never heard of. I look at both. But what one is selling products that are fully accessible to me, fully owned by me? Which ones use online features that can/will eventually be stripped and put behind a a subscription model? What ones are using quality manufacturing materials? Which ones are using cheap plastics or vaneers? Which ones have local brick and mortar presence where I can take issues in person? For instance, there's a very heavy Costco effect to my shopping. I've bought products from brands I'm pretty iffy on because I know Costco is going to take that return with no fuss if I get it home and discover there's something about that product I find distasteful.
And I should say that I'm not a very big consumer. Trying to do this a lot, buying for a family (kids, spouse, etc.) could quickly become overwhelming. I know how exhausting it is to need to read labels every time you're buying food because how often they enshittify the recipe, adding thickeners or allergens that weren't there the last time you bought it.
It won't work for everyone but the answer really is the same thing its always been: Be a conscious consumer. Research what you want before you buy. Know what is worth spending extra on, and what is marketing nonsense. Find companies with positive reputation (but still be observant for how you can be fucked when they sell out next year), and try to support local.