This is why we say utilities are a natural monopoly. If you have the pipes/wires in place and even a little paid off you can undercut and competitor until they are bankrupt.
Under a government-granted monopoly, that threat is legally banned (except for maybe water trucking)
Because the bad has to be unrealistically bad before someone can compete nobody sane will.
Bad water or water service is not unrealistic.
It took FIVE YEARS for Flint Michigan's water to be re-declared "safe to drink without a filter." The solution involved FEMA and the National Guard.
That can't have been the best way.
In your example no one is going to dig a rival pipe because you can't just go around installing pipes under other people's roads and land. The permission to do that is granted to a single entity by the government, further reinforcing the natural monopoly. There is no situation where it is economically feasible to lay more pipe when you have no right to do that.