If a site has a large set of TXT records, they can be used by clients that spoof packets to request large volumes of answers by DNS servers. This is called an amplification attack. Many tiny spoofed requests in, many large answers out.
RFC 2827 (BCP 38) was published in May 2000. There's no good excuse for end-user ISPs to not be doing this for pretty much all of their customers.
[0] For the purposes of this discussion, I'm declaring that "cloud" providers are ISPs. They provide IP addresses and Internet connectivity to their customers, so they count.