Vertical integration. They want to control all sectors, that's why OpenAI and Anthropic are slowly rolling out solutions for law, medicine, design and so on.
That being said, Claude is extremely pleasant to use and work with, but it's not 10x as good as the pricing suggests.
Ads might save them, but they'd need to shift their company structures significantly to make that work.
LLMs are super useful tools, but their valuations are based on building the machine god, and it doesn't look like that's going to happen.
Instead, it's looking like a commodity market which is great for users but very very bad for investors.
Like Claude is great, but is it 10x better than GLM 5.3 or 20x better than DeepSeek?