FWIW: You could have written essentially the same (fairly value-free) article about a buddy or four of mine, who have roughly the same lifestyle, with the financial support being a software business.
Though, it's also important to keep in mind the opposite bias: if someone happens not to live the described lifestyle, it's also fairly possible that that non-transient person also doesn't have a representative sample of the general population among his or her friends.
It seems difficult to even design a way to scientifically study this and how widespread it is, too.
Cut it out. The difference between you & Patrick is literally just "desire to be like Patrick".
Obviously, most HN'ers haven't established for themselves the career Patrick has. My point addresses why that is.
I'm arguing here with the same mentality that says 37signals advice only works for 37signals, "because they got to start with a hugely successful blog".
I don't mean to disagree, per se, but I don't think this is exactly a fair statement. Making a successful business out of selling bingo cards to teachers on the Internet is actually pretty ambitious as far as I can tell. Yes, the bingo card production itself is basically RNG on Rails, but that isn't what made him successful. I could put up a precise clone of Bingo Card Creator and it wouldn't even pay for its hosting.
Put another way: If I picked some crappy niche and put up "Hello World" attached to a built-in algorithm, do you really think I'd do as well as he did? (I don't think desire is the difference, as I certainly desire for that to be true, in much the same way I desire for ice cream to not have any calories.)
He did an amazing job with practically nothing — do you really disagree with that? It's obviously not impossible, but it's certainly not normal or the preceding statement wouldn't be true. Painting it as impossible is wrong, but trivializing it has the opposite effect of what you want: It makes it look more impossible than it is, because it isn't actually trivial.
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* Keep at it for a year or two, in your scarce spare time, and
* Carefully study how best to present your offering to your target market
You know what? I'm going to do this, just so I can settle this once and for all and be right on the Internet. I'll throw up a crap product, work on it like five hours a week, and we'll see how far in the hole I am from hosting costs.
Incidentally, it's the second part ("Carefully study how best to present your offering to your target market") that I believe to be tremendously difficult and that I don't believe I will have much chance at. From where I'm standing, one of three things happens:
1. You get lucky and happen to be very good this.
2. You get lucky and happen on the right approach without actually being good at this in general.
3. Your product earns back nearly 10% of its expenses.
I'm confirming too many people's biases by commenting on a 'patio11 thread about 'patio11, but the deliberately assumed helplessness of HN'ers when it comes to business is one of those things that drives me fucking bananas. In this case, so bananas that I have deployed ASCII art on HN for the first time ever. :)
In a word: marketing. Finding the right ways to efficiently reach his target market. I've tried marketing before — it's hard! Many BigCos seem to have the same problem. I can write whatever software I want, and I can study people for hours on end, but that doesn't mean the study will actually teach me the things I need to know to get the people to use the software.
There is a super power at play here, but it doesn't take a radioactive spider to get it. People who can simultaneously speak "customer service" and "technology" are rare. Many of the world's most successful software businesses have noticed that and achieved billions just by arbitraging a trivially corrected ineptitude common to programmers.
> There is a super power at play here, but it doesn't take a radioactive spider to get it. People who can simultaneously speak "customer service" and "technology" are rare. Many of the world's most successful software businesses have noticed that and achieved billions just by arbitraging a trivially corrected ineptitude common to programmers.
I agree, this is one thing that really benefits him. But from the standpoint of someone starting out with nothing, I'd say shoddy customer service is a pretty good problem to have — it means you have customers who need serving! If you can't do customer acquisition, customer retention becomes a moot point. Dutifully serving two people who each pay $20 a month will not make you billions of anything.
Patrick actually mentioned this on his blog some years back: He had a tiny customer base and knew he needed to find a way to grow it. The conclusion of the story was something along the lines of "I did marketing and then it was OK." That's where a lot of people's stories would have gone differently.
It's not rocket science, and most people on HN could do it. As tptacek has said several times, it just takes a couple of years' worth of persistence and willingness to look at what's actually happening and adapt for it.
No, that's the awesome thing about software sales: You absolutely can be!
Step 1: Price software at $20
Step 2: Assume hosting costs of $10 per month
Step 3: Convert at a ratio of 200 views to 1 sale [1]
Step 4: Profit!!!
Admittedly, your profit for the first month will be $40 - $10 = $30, and your hourly wage will be $30 divided by however many hours you worked on the thing.
But let's say the software, like BCC version 1, is basically "a random number generator attached to a GUI" (as I vaguely remember patio11 describing it once), so you didn't put in too many hours. Now if you can manage to maybe triple your daily uniques to an entire 120 views a day and keep converting at that ratio without putting in too many more hours, you already have a business that'll pay for your pizza, forever, without really all that much effort on your part.
Now, if you assume an opportunity cost at google salary for working on this, of course it'll never be profitable. But if I assume google salary opportunity cost for my work, I'm losing money at an incredible rate by being a doctor, too.
[1] Someone who actually sells software for a living could probably give you more realistic numbers here, but these don't seem entirely unachievable to me.
200 views to 1 conversion is a little high, but not completely impossible. 1000 views to 1 conversion may be a bit more realistic. However, if you've got 40 uniques a day, that still means you're selling more than 1 copy a month, and are thus in profit!
(This is why SEO plus software or other product sales work so well, btw - the CPM you're getting off your views with a well-targeted match between content and product is far, far higher than you'll ever see anywhere outside of poker blogging. )
Lots of hackers like to build things relevant to their own hobbies, but the problem is that if you make (say) a WoW character builder, some other hacker will build another one for free. (I don't play WoW so I don't know if my example made any sense, but you can fill in the blank for one that does.) They need to find something non-hackers want.
I don't think there is any list you or 'patio11 has of these things, or else the niche would already be filled. But I think that's what HN'ers want: "tell me what to build!" And they don't know what to build.
They'll build the same products. Over and over and over again. Not bad, per se, but a massive opportunity for someone with development skill and a different set of interests.
Ask the non-hackers in your life what little pieces of software they occasionally have a big enough desire for -- big enough they'd pick $30 at the time. Then tell me. :)
2) Talk to those people about their problems. Find out what really scares them, pisses them off, or simply takes too much time.
3) Build something to fix that problem. Keep talking to real people who have the problem you're fixing as you build it.
This is the methodology I've heard quoted by a dozen successful entrepreneurs, from Jason Cohen to Naomi Dunford. It's also extremely close to Tim Ferriss' recommended approach in Four Hour Work Week.
I make money in slightly different ways to this - at present - but as far as I can tell, it works. If you follow all the steps.
(Note: building something for WoW players fails at step #1. The market simply doesn't support spending a lot of money regularly.)
Although once you start evaluating, you'll rapidly find there are plenty of markets that fit the bill. Golf. Soccer fans. Airplane enthusiasts (RC, amateur pilot and planespotter alike). PC building enthusiasts. Almost any business. Martial artists. Re-enactors and RenFaire enthusiasts. Almost all the alternative medicine areas. And that's just off the top of my head without mentioning any of the markets I'm actually considering entering one of these days.
Even if you don't have a better product, you can still make sales by being more visible, being the first product people find/try when they begin searching. If they like the product, they might buy without even knowing there was a free competitor. It's a less noble strategy than having the best product, but more profitable than having a perfect product no-one ever finds. (Ideally you should have a great product and high visibility, of course.)
I ran across a rather good quote on this subject the other day - "Don't worry too much about being different. Just be good. Good is different enough."
Exactly. Just look at Google & Facebook. Both were late comers to their respective businesses (search engines & social networks). Both now have oodles of money.
Nonsense! Just look at bottled water. The definition of selling something that everyone (not just hackers) can get for free.
Without this market conditioning, I don't think many people would have been interested. So they are selling something valuable to a lot of people: water that won't make you sick, which is much different than the alternative.
If you are serious about this, start reading his blog from the beginning. He gives a blow-by-blow account of how he got there.
And I predict that having a self-defeating attitude will greatly impede your success.
Fine, it's a poh-tah-toh.
> If you are serious about this, start reading his blog from the beginning. He gives a blow-by-blow account of how he got there.
I've actually read his blog for years. I've learned lots of useful lessons from it, but one of my takeaways is that Patrick is just very good at marketing.
But yes, I am serious. I'm considering setting up a blog documenting the process so everyone can point and laugh, but I'll have to figure out whether my ego can take it.
> And I predict that having a self-defeating attitude will greatly impede your success.
What a great hedge! If I succeed, you can say you told me so, and if I fail, you can still say you told me so.
But no, really, tptacek just said desire and a modicum of effort were the prerequisites. I can do those. If pseudo-religious faith is required as well, then I guess I will fail. But there's nothing to be done about that, is there?
Of course, the product improved greatly over time as well, so I really don't mean this as a criticism. If you want an example of a true minimum-viable-product, Bingo Card Creator 1.0 had to be it.
I totally missed the resize thing for the first several versions for the same reason my customers did: I don't resize things.
If you do decide to do this, I'd be more than happy to offer help and advice if you think that'll be valuable. I'm not patio11-level successful at this stuff yet, but I have a certain amount of knowledge, particularly about marketing. Email's in my HN profile!
As I understand Patrick's story (someone please correct me if I'm wrong):
* He accidently found something that produced small profits.
* He built on that and iterated.
* At no point was BCC insanely lucrative.
* But at every point, it made sense for him to work on it.
* He didn't need to put in many man-hours to increase returns.
* If BCC's ROI for time invested ever became negative, he could have stopped.
* Once he hit that point, he put it in maintenance mode
* Based on his BCC case studies, people wanted to hire him.
* Consulting is where he makes most of his money.
1. Find a niche where you can make some amount of money.
2. Work at it, intelligently, until you hit a maxima.
3. Talk about the good stuff you do.
4. Look for logical extensions of your business where you can leverage your new
experience (more lucrative niche, consulting, better job, etc.)That's true, but it was consistently making about enough to pay my rent one year later. I would consider that to be an astonishingly good return on just a few hours of work per week.
> 1. Find a niche where you can make some amount of money.
I suppose that "some" there is the important part. I don't think finding a niche where you can make $500 a month profit right out the gate is that easy. It's not a ton of money, but I'd consider that very encouraging.