The text right below the image says "Firefly is a great way to help our less technically savvy users navigate our product."
They are trying to evoke the kind of user who provides the hardest challenge to support, and who would benefit the most from screen sharing during support.
It might be more clear if they had the text overlaid or above the image, so that the instant you see that filthy beast of a machine you know what they're saying. Instead of the momentary confusion about "what the heck is this thing doing here?"
Who knows. With a/b testing, probably them. :)