That's way funnier than taking it honestly
Another trick could be to increase hype. Original author could've done that, for example because they always planned to burn 1k USD in BTC on this for whatever reason.
And then there's the trick to hope others follow, after which he, ehh, magically takes the money. That's a bit akin to ICO scams.
Can I prove any of the above theories? No. But the author cannot prove their motives are sincere either.