Open-weights models that need closed markets hardware... (as in the markets are closed because you can't afford it)
The companies discussed in the article are 493 of the biggest companies in US, so if there was value to be extracted from using bare metal + open-weight models, I am sure they would be all over it.
Everyone talks about how sophisticated those large players have become in trimming their AI spend, they're a lot more cost-conscious. Perhaps this narrative might be overblown or there is truth to it. We'll see.