This sort of equivocation, where any privacy invasion gets rounded off to "spying on you" doesn't help either. Clickbait headlines over android making 100 requests to google gets lumped together with more serious privacy violations like random SDKs selling your location data, causing a learned helplessness where people think "spying on you" is normal and can't be avoided.
Normal people, yes, but this is exactly what tech regulators ought to be gunning for. Even post GDPR, we just don't seem to have enough bulldogs in enforcement...