People taking the shortcut to build new games - and for what purpose, I wonder? To satisfy themselves or they really think that vibe coded games will be memorable for the next generations.
It's a trend that started before the AI. Games went from niche to mass market. There're billions of devices - and potential customers. Mobile game publishers haven't been trying to make a "memorable" game for over a decade. It's all about A/B tests, retention, lifetime revenue, etc.
The same is true for many desktop studios. The recent Wolverine debacle is a prime example. Studios are making generic, "safe" games.
In summary, I think it's an industry problem that predates AI. The only difference between now and five years ago is that you don't have to rely on cheap human labor all that much to create a clone of a clone of a clone.
It's like, when I watch a movie and there's a married couple arguing or having a romantic date, it's believable. But if I spent a whole day with those two people still acting like they are married-- would I still be fooled into thinking that what they are doing and saying is the result of an organic relationship over years? I would hope not
Weird times we are living in.