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Reality distortion field. Same reason Jobs is held up as an amazing visionary.

That assumption has certainly been vindicated, considering what happened to Apple after he was gone.

A 5 trillion dollar company?

That produces the blandest corporate safe slop.

Who’s to say that it’s not a calculated decision to not follow in Jobs’ footsteps, and not some sort of “skill issue”?

Long before a company reaches 5 trln, everything at that level is a calculated decision.

Also, what is a brand if not a intentional ‘reality distortion’?