You're right about the latter. X is the most obvious example. That being said, what I've noticed is that there was a shift with the arrival of Instagram and smartphones. Social media used to be more symmetric (i.e. we're both friends, we're on the same level), but IG, which came with smartphones, shifted thing into an influenver vs follower regime, which is more akin to producer vs consumer. Influencers make high profile content which takes more time to produce and have lots of followers, whereas the masses passively consume content on their smartphone and their voices are largely irrelevant on those platforms.