we talk about this in our onboarding. Its why we have two guiding docs, values & operating principles.
The values are active and hopefully not aspirational, master your craft, listen first, learn why. We stole from the famous netflix deck to create them and they boiled out of our first few employees.
The operating principles are different. They came from a couple sr folks while we were hiring pretty aggressively. They had the job of training and onboarding and wanted to encapsulate how we engage more tactically. I like them, my favorite is exothermic, i would have never created them though, which is cool to see.