I do it for free for fun but I see people doing it professionally for around $100-$1000 for a photo shoot, but to get paid that much you need to have some serious creative vision, marketing, a bunch of gear, and spend the day at some scenic location with lighting gear etc.

I've also been looking to hire a videographer to record DJs/the crowd at furry club events but I don't know the market rate for that just yet.