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Playstation and Nintendo are doing just fine in regards to mindshare, XBox less so, but it has nothing to do with DirectX NDA for it, rather mismanagement.

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Console mindshare is not the same as a broad body of engineers being familiar with the graphics API thereon

Those games are written by someone.

They are, but in practice you have a fairly small group of low-level rendering specialists who bounce around the major studios and game engine vendors

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